Book

Marketing in a World of Digital SharingMARKETING IN A WORLD OF DIGITAL SHARING

Are you drowning in social media noise and chaos?

Authored by Sujata Ramnarayan, Ph.D.

ABOUT THE BOOK
Like most marketers, you are drowning in social media noise and chaos.   Businesses have simply jumped in without tying social media outcomes to any business objectives.
The purpose of this book is to help you:
– See how social media fits into your overall marketing strategy
– Understand how best to develop social media with allocation among different tools
– Figure out the extent to which social media is relevant to your business or department, and how best to implement it given an increasingly digital world of sharing and an empowered customer voice

Publishers Weekly says “Ramnarayan provides a detailed, contemporary primer that illuminates the promise and peril of the brave new world of social media. Ramnarayan herself acknowledges that social media is no panacea—her crisp presentation, with chapter summaries to highlight the main pointers, confirms that companies that choose not to listen to customers stand to lose ground to competitors who do.”

WHAT OTHERS ARE SAYING ABOUT THE BOOK

“Sujata Ramnarayan’s excellent book does several things that I have not seen in other treatments of this subject. She takes a reasoned perspective on a topic that is often full of hyperbole. The book is filled with advice for the marketer that is both practical and strategic. It helps the marketer to leverage social media where it can best impact business performance. I highly recommend the book.”
– Gordon Wyner, Editor-In-Chief, Marketing Management

“This practical guide to social media marketing cuts through the noise with clear advice on how to turn strategy into practice. With the help of effective charts and analysis, the reader can gain real insight into social media’s influence in corporate marketing. By showing how building quality content in social media is no longer an option for corporations, this is also a lesson in building a brand by listening to your customers. ”
-Rajesh Subramaniam, SVP, Global Marketing and Customer Experience, FedEx Services